Meet The Neater Heater Team

Tony Sim and Richard Winter / Neater Heater Directors


Neater Heater is based in Moraira, Northern Costa Blanca and has a team of English and Spanish speakers.

Like most ex-pats moving to Spain we were shocked at how cold our houses became in the winter.

We were also shocked at the price of installing a reasonable heating system.
We simply couldn’t afford gas or oil systems and decent quality electric convector heaters were incredibly expensive to buy.
However, we had to opt for electric due to the prohibitive installation costs of any viable alternative system.
 We tried them all:

  • Expensive wall mounted oil-filled heaters ­- economical to run but not very effective:
  • Cheap oil filled heaters from Ferreterias - cheap to buy, not very effective, but incredibly expensive to run:
  • Paintable wall-mounted panel heaters – cheap to buy and incredibly ineffective.

For our twelve year old son's bedroom, we bought the size of heater specified by the manufacturer. It was totally ineffective, and unable to heat the room sufficiently enough for him to be able to do his homework in there – even if he wore his coat and gloves.


Then we had a lucky break!    


While working in the holiday home of a British businessman, we were impressed by his Beha electric heaters and asked him where he got them from.
He told us that they were Norwegian, and unavailable in Spain. It turned out that he was the UK importer for Beha, and would happily get us some – which he did.
The improvement to our lifestyle was incredible. They cost no more to run than the heaters they replaced, less in fact, but the whole house was warm in winter for the first time since we had moved to Spain.
It was costing me less to keep my family warm than it had cost me the previous year to keep them cold!
My son could now do his homework wearing just jeans and a teeshirt!

It didn’t take us long to realise that these affordable, quality electric convector heaters filled a gaping hole in the market, as they not only provided economic running costs, but efficient heating as well.
Excited by the possibility of importing and selling these fantastic heaters, we presented a business plan to our wives Cathy and Nikki, who, with very little persuasion, completely supported us. 

To paraphrase Victor Kiam:
We were so impressed with the product that we started a company.

Neater Heater was born.

Using the figures of our realistic competition we calculated that it would cost well over €2,000 just to buy their most economic radiators to heat a (sample) three bedroom villa, we would be able to supply and fit our convector heaters to the same villa for less than €1000. Nine years later: We still can.
Many ex-pats obviously agreed with us and, despite beginning in the depth of the financial crisis, we have grown to a point where we now have many outlets where customers can view and purchase Neater heaters.

We have also partnered with MRW couriers, to make these fantastic products available throughout Spain, The Balearic Islands, France and Portugal when purchased through this website’s online shop, with free delivery in Iberia, Portugal and France.  

Always improving our service
For nearly a decade, we at Neater Heater have striven to provide a much greater choice, with an impressive expansion of our product range.

Neater Heater customers are now able to choose from several manufacturers, styles, and models. With the introduction of the Norwegian designed Adax range of heaters in 2013, and the Vigo range from Turkey in 2016, we can now offer a variety of competitively priced heaters that neither compromise efficiency nor effectiveness. The Beha, Vigo, and Adax are our most popular models due to their simplicity. However, our Neo range, and glass-fronted Clea heaters will appeal to customers who have an eye for style and colour.


Our latest exciting innovation is the introduction of the ADAX Wi-Fi App. This allows our customers to control the timings and settings of certain models from their mobile smart-phone. Using a user friendly App you can turn your heating on from the Airport if you are returning after an absence, or check whether, or not, you left the bedroom heater on accidentally, and then change its setting if you found you have.


Whether you want High Tech, or simple controls, Neater Heater is still Norway's (and Turkey's) answer to efficiently heating your home in Spain (and France, and Portugal).

Vigo operation instructions